Posted on 23-04-2013
Filed Under (Uncategorized) by Chloe Davies


There’s a funny thing about fun – it stimulates creativity.

A number of major car companies actually turn this to their advantage by sponsoring internal ‘wacky wheels’ contests, where white-coated geeks who normally spend their days trying to win the Heath Robinson award for the world’s most complicated cup-holder are encouraged to think way, way out of the box and actually build working prototypes of their craziest flights of fancy.

The results can range all the way from “Why didn’t I think of that?” to “You gotta be kidding me!”.

For the past three years, Hyundai has been organising just such a contest to stimulate their R&D staff’s creativity, and to look for new ideas for future mobility. There’s always one overall theme, but there are no boundaries to how far the contestants take it.

The Hyundai engineers submit their ideas, which get evaluated based on creativity, technology, fun and relevance to the theme. The top teams from the first round then take part in presentation contest, after which about half the ideas are selected to be actually built and demonstrated at Idea Festival in Korea.

Ideas submitted for the 2012 Idea Festival 2012 included:

IOL mot pic apr16 Hyundai Idea Festival 2

…And actually gets itself off the ground!


A multi-rotor flying car, powered by four electric motors and propellers which means the car can hover above the ground, keeping the driver above congestion.

A spare tyre that quickly folds out into an electric bike. Can be used in the event of a puncture when traffic is heavy, or can be used for leisure.

A portable transforming car: you can carry this around with you and control it with their brain waves using mind control

A five-jointed car that gives the driver great flexibility to manoeuvre around tight spaces – it has a turning circle of less than two metres and can even climb steps!

A road car / bike that recognises the owner’s voice so they can talk to the car using a wireless head set, and which will change seating position on command to convert itself from a car into a motorcycle.

A wind bike with a main motor powered by four batteries and propellers powered by the wind.

But the winner was…

The ‘E4U’ egg car, a single-seater with an egg-shaped, streamlined body, designed to be driven at low speeds on narrow roads in urban areas. Its name embraces four E’s; Egg, Evolution, Electricity and Eco-friendliness.

Both drive and direction are supplied by one electric motor in the hemisphere structure, simplifying and lightening the chassis. Speed and steering are controlled by how far you tilt the hemisphere and in which direction. Its rear legs can be folded, and the side parts are also detachable, which minimises required parking space. It’s powered by a 24-volt, 500-watt motor, giving it a top speed of 24km/h, and weighs only 80kg.

Hyundai is currently preparing for the 2013 Idea Festival; this year’s theme is ‘R&D for customers’ – focusing on how to meet customers’ future needs. Idea submissions are being made now, and the winning prototypes will be shown in September.

In the meantime, check out the 2012 Idea Festival.

(20) Comments   


minecraft on 4 October, 2018 at 6:10 am #

Hi! This is my first visit to your blog! We are
a collection of volunteers and starting a new project in a community
in the same niche. Your blog provided us beneficial information to work
on. You have done a marvellous job!

minecraft on 5 October, 2018 at 2:41 am #

Hello there, I discovered your web site via Google whilst
searching for a related matter, your web site got here
up, it looks good. I’ve bookmarked it in my google
Hello there, just turned into aware of your weblog through
Google, and found that it is truly informative. I am gonna be careful
for brussels. I’ll appreciate in case you continue this in future.
Lots of folks will probably be benefited out of your writing.

minecraft on 5 October, 2018 at 5:53 am #

Unquestionably consider that which you said. Your favorite reason appeared
to be on the web the simplest thing to take note of. I say to you, I definitely get annoyed whilst other folks consider issues that they plainly don’t
recognize about. You controlled to hit the nail upon the highest and also
defined out the entire thing with no need side-effects , other folks can take a signal.
Will likely be back to get more. Thank you

minecraft on 5 October, 2018 at 9:43 pm #

I am actually grateful to the holder of this website who has shared this impressive
post at at this place.

minecraft on 6 October, 2018 at 1:21 am #

It’s very straightforward to find out any topic on web as compared to books, as I found this paragraph at this website.

minecraft on 6 October, 2018 at 9:52 pm #

Undeniably believe that which you stated. Your favorite justification appeared to be on the
internet the easiest thing to be aware of. I say to you, I definitely get irked
while people consider worries that they plainly do
not know about. You managed to hit the nail upon the top and
defined out the whole thing without having side-effects , people can take a signal.
Will likely be back to get more. Thanks

minecraft on 7 October, 2018 at 2:07 am #

Do you have any video of that? I’d love to find out more details.

minecraft on 7 October, 2018 at 6:42 pm #

I just like the helpful info you supply in your articles.

I will bookmark your weblog and test again right here regularly.
I am moderately sure I will be informed many new stuff right here!
Best of luck for the next!

minecraft free download 2018 on 8 October, 2018 at 10:48 am #

Thank you for the auspicious writeup. It in fact was a amusement account it.

Look advanced to far added agreeable from you! However, how could
we communicate?

minecraft free download 2018 on 9 October, 2018 at 12:57 am #

If some one wishes expert view regarding blogging and site-building afterward
i advise him/her to pay a quick visit this weblog, Keep up the pleasant job.

minecraft free download 2018 on 10 October, 2018 at 10:06 am #

There is certainly a lot to find out about this topic. I like all of the points you’ve made.

minecraft free download 2018 on 11 October, 2018 at 8:48 am #

I’m curious to find out what blog platform you have been working with?

I’m experiencing some minor security problems with my latest website and I would like to find something more secure.
Do you have any solutions?

minecraft free download 2018 on 11 October, 2018 at 12:03 pm #

Pretty nice post. I just stumbled upon your blog and wanted to say that
I have really enjoyed browsing your blog posts.
In any case I will be subscribing to your feed and I
hope you write again very soon!

address on 14 October, 2018 at 7:43 pm #

I just want to tell you that I am newbie to blogging and site-building and definitely liked your page. Almost certainly I’m planning to bookmark your blog post . You amazingly have fantastic article content. Thanks a bunch for sharing with us your blog site.

Coconut Oil Benefits on 21 October, 2018 at 8:23 pm #

Hi, I do think this is an excellent web site. I stumbledupon it 😉 I may come back
once again since i have book-marked it. Money and freedom is
the best way to change, may you be rich and continue to guide others.

What Is Home Service on 22 October, 2018 at 6:31 am #

I wish to express my affection for your kind-heartedness giving support to men and women that really want help on in this study. Your personal dedication to passing the message throughout came to be really invaluable and has all the time empowered those just like me to get to their dreams. Your personal informative help and advice denotes a great deal a person like me and far more to my peers. With thanks; from each one of us.

Home Service Meaning on 22 October, 2018 at 12:47 pm #

Hi my family member! I want to say that this post is amazing, great written and include approximately all vital infos. I would like to peer extra posts like this .

Homeserve Usa on 23 October, 2018 at 5:12 am #

I have been exploring for a little bit for any high-quality articles or blog posts in this sort of area . Exploring in Yahoo I finally stumbled upon this web site. Reading this information So i am happy to exhibit that I’ve a very excellent uncanny feeling I came upon exactly what I needed. I most indisputably will make certain to don¡¦t disregard this website and provides it a glance on a constant basis.

Plumbing on 23 October, 2018 at 6:59 am #

Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more from this post. I am very glad to see such fantastic information being shared freely out there.

Benefits of Coconut Oil on 23 October, 2018 at 10:23 am #

Asking questions are actually nice thing if you are not understanding anything completely, but this paragraph provides fastidious understanding

Post a Comment
  • Payment Protection Facility

    Total Consumer Protection for out of town purchases, Read More.

  • administration